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Time for a Ban Follow-on Formula Advertising

Posted Sep 07 2008 8:05pm

Anyone see the new follow-on milk television advertisement on UK television last night?

A new mother holds her newborn whilst the baby's father makes lots of lovely promises about what he will and won't do as his family grows. All the time we see the baby growing bigger and healthier. It's all very sweet and moving... apart from the fact it is a blatant attempt on the part of the manufacturer to make formula feeding appear acceptable from birth onwards. (You see, they're not allowed to advertise formula anymore in the UK, so they have to get around the ban somehow. And as follow-on isn't covered by the ban, they get their message out by manipulating the rules.)

But then what else can we expect from the makers of formula?

It time for an outright ban altogether on all forms of formula... if for no other reason than to stop this sort of stuff once and for all.

By the way... were you aware that there is absolutely no need whatsoever for follow on milk. From 12 months a baby can safely drink cows milk. Follow-on is just the formula companies attempts at playing on parents fears and profiteering from these.

As per usual then!

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