When a woman bleeds she is shedding her uterine lining and beginning a new cycle. This isn't ovulation. The time from day one of bleed to the day before ovulation is called the follicular phase.
If you go by the medical standard then ovulation (releasing of the egg) happens on or around cycle day 14. It is during this time when a woman is fertile: three days before, day of and day after ovulation.
From the day after ovulation to the day before the bleed starts is what's called the luteal phase. The medical standard is 14 days but in all honestly is varies depending on the woman.
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