I've had an interesting week. I have been trying to figure out how to get more visitors to visit my website, www.breastfeedingmums.com, when I realised that perhaps I've been targeting the wrong people. Basically, I've been preaching to the converted. And, let's face it, most breastfeeding mums probably don't have much time to get anywhere near their computers, particularly in the early days of breastfeeding. And when they do they probably visit sites they used when they were pregnant.
And so I hit upon the idea of trying to reach out to pregnant women and those women who are thinking about getting pregnant. After all, many pregnant women probably haven't yet made up their minds about whether or not to breastfeed. And, having been there myself three times, I realise that quality information plays a key role in enabling women to make choices. Another factor is family history. If a girl has never seen anyone in her family breastfeed then she may not consider it. And if she does decide to give breastfeeding a try, she may feel she has no-one to turn to for advice.
So, to cut a long story short, I did lots of research and reminisced about what I experienced during my own pregnancies. As a result, I composed two new pregnancy articles, Preparing for Pregnancy and Early Pregnancy Symptoms. I have also drawn up a long list of others to work on!
I think www.BreastFeedingMums.com is turning a significant corner and will now become a site for both pregnancy and breastfeeding advice!
Alongside the new articles I made a few more changes to the site by removing most of the advertising, which wasn't bringing in any revenue anyway, and now I think the site has a much fresher, less cluttered look to it.
I added footers to several of my articles which are free-for-reprint so that I could get a few more links and I have also paid to have some articles submitted by iSnare as they seem to have a good reputation and access to sites and mail-lists that I just wouldn't ever manage to get around to.
So, fingers crossed, it will all have been worthwhile and a few more mums will head my way!