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Heavy Cold Sufferers Sought for Social Experiment

Posted Feb 03 2010 12:00am

Heavy cold sufferers are being told to forget chicken soup, bowls of steaming water, hot toddies or boiling up coltsfoot leaves to help them fight the common cold this Winter and instead take part in a public experiment.

A South Wales based healthcare company is searching for upto 60 volunteers of mixed age, sex and race who regularly catch colds to record their Winter battle with the sniffles in an open blog, in what has been described as the first public trial of its kind.

BBI Healthcare, based in Pencoed, Glamorgan, claims that its herbal elixir yeast, Bio-Strath, is highly effective in boosting immune systems to help prevent colds and other ailments as well as helping fight off illnesses quicker.

The panel will be supplied with the tonic and instructed to take it every day for 60 days over Winter. They will feed into the blog 

their current state of health and detail what colds they catch and how long they take to recover. The site will also act as a forum for members of the public to share their own remedies for beating colds, however weird and whacky.

Spokesperson Mellanie Tymm, said:

“We’re looking for a group of ordinary people to take part in the trial. All feedback will be completely uncensored and open to the public for all to see.

“Each participant will take Bio-Strath for 60 days and input into our blog to let everyone know how they’re feeling over time and what benefits they notice.

“We know from years of feedback and testing that it can take up to six weeks of regular use for the impact to be felt. We’re also looking forward to hearing what wonderful remedies people swear by.”

Anyone wanting to take part in the experiment should email their name and contact details to

The herbal food supplement Bio-Strath Elixir Yeast is taken for many other reasons beyond fighting colds, such as helping provide energy, beating stress and an overall feeling of wellbeing as a pick-me-up tonic. It has previously been championed by celebrities including Radio legend Jimmy Young.

Bio-Strath is derived from live active Saccharomyces Cerevisiae yeast which is cultivated from wild herbs including angelica, balm, basil, caraway, chamomile, cinnamon, elder, fennel, horseradish, hyssop, lavender, licorice, parsley, peppermint, sage and thyme.

Bio-Strath contains 61 vital substances of natural origin including:

11 vitamins, 20 amino acids, 19 minerals / trace elements and 11 other building substances.

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