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PET ‘NET ADOPTION EVENT

Posted Jan 27 2009 8:07pm

FIRST ANNUAL PET ‘NET ADOPTION EVENT TO BE HELD ON
THURSDAY, OCTOBER 16

Pet-Centric Bloggers & Site Editors To Raise Voices In Unison To Shine Spotlight on Animal Shelter Adoption


Englewood Cliffs, NJ (October 8, 2008) -- In an effort to heighten awareness about animal shelter adoption, Petside.com (http://www.petside.com), the popular online destination for pet owners and pet enthusiasts from NBC Universal Digital Media, has organized a landmark consortium of some of the Web’s favorite pet-focused sites to launch the inaugural Pet ‘Net Adoption Event on Thursday, October 16.

Each participating site and Weblog will highlight content devoted to the topic of animal shelter adoption on this date, with Petside.com hosting a comprehensive one-page hub (http://www.petside.com/petnetadoption) with links to all of the special coverage.

"Due to the current troubles in the economy, animal shelters are full to over-flowing and shelter adoption is mission critical for animal lovers across the country," said Kim Jack Riley, editor-in-chief of Petside.com. “Through the power of these diverse and robust voices being raised at once online, we hope this experiment -- The Pet ‘Net Adoption Event -- will help focus some much-needed attention on the cause.”

Sites slated to join in the event include:

• About.com Cats http://www.cats.about.com
• About.com Exotic Pets (http://exoticpets.about.com)
• About.com Veterinary Medicine (http://vetmedicine.about.com)
• The Daily Puppy (http://www.dailypuppy.com)
• The Days of Johann (http://blog.johannthedog.com)
• Minneapolis Star-Tribune’s Pet Central (http://petcentral.startribune.com)
• The Pet Haven (http://the-pet-haven.blogspot.com)
• PetDoc.com (http://www.petdoc.com)
• PetLvr - The Blog (http://www.petlvr.com/blog)
• Petopia (http://www.thestarryeye.typepad.com/pets)
• PetPeoplesPlace (http://www.petpeoplesplace.com)
• Pets Channel (http://www.petschannel.com)
• PetsitUSA (http://www.petsitusa.com)
• Polka Dot Pup (http://www.polkadotpup.blogspot.com)
• Raise A Green Dog (http://blog.raiseagreendog.com)
• Rescue Me (http://blog.helpingpups.com)
• Thoughts Fur Paws (http://thoughtsfurpaws.com)
• YouPet (http://www.youpet.com)


About Petside.com
Petside.com (www.petside.com) was created by NBC Universal, in partnership with Procter & Gamble Productions, Inc., as a comprehensive source of information and services that helps pets and their owners get the most out of life. Offering customized content and a highly personalized experience, Petside.com is ranked among the top 10 pet Web sites and offers unique editorial features, expert Q&A's, tools and how-to videos.

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