Fetch! Petcare responds to independent pet sitter concerns
Posted May 07 2009 9:03pm
I just got this from the Fetch! PR firm…
To the nation’s independent pet sitters:
Last week, we distributed a press release announcing that Fetch! Pet Care and PETCO had entered into a corporate partnership, in which PETCO would exclusively promote Fetch! Pet Care to its customers, starting with two test markets in California and Seattle.
We would like to take this time to address any concerns that the partnership announcement has created among independent pet sitters.
First, please keep in mind that we have a shared mission of delivering the best care possible to our country’s pets. As such, we would like to request that everyone engage only in positive steps that will help build each other’s businesses, while at the same time benefit the pets.
According to the APPMA and Packaged Facts, only 5 percent of pet owners have used a pet sitter or dog walker. Most pet owners in America use neighbors, family and friends, or they kennel or board their pets. This is primarily due to a lack of awareness and education as to why a professional pet sitter/dog walker is a better choice. The Fetch!-PETCO partnership is designed to create more opportunity for all pet sitters and dog walkers.
While Fetch! Pet Care is a national brand, our franchises are locally owned and operated, and are members of the local pet community in the same way that independent sitters are. Fetch! Pet Care franchisees are involved in local pet rescues, giving back to pets in need, and engaging in the community. They work hard to find good pet sitters; offering standardize training, and encouraging continued industry education, which includes CPR, first aid and pet handling skills. Just like you, we are all genuine pet people who desire to make a living doing what we love.
We sincerely hope that you will view this partnership as an opportunity to leverage the additional awareness it will bring to our industry, and use it to drive your business. We all look to achieve the same goal of offering the best care possible for the pets in our communities. We welcome the opportunity to partner with you to continue these efforts. As an example, independent pet sitters who want to work with PETCO can do so by contracting as independent providers through Fetch! Pet Care and accepting assignments under the Fetch! Pet Care name. Of course, you would still be able to service your own clients as well. We currently do this around the country with numerous partners who own and operate their own pet care business.
We also extend with open arms the opportunity for independent pet sitters to franchise with Fetch! Pet Care in areas where we still have availability. In doing so, you will gain access to PETCO and the numerous other national partnerships we have in place, national and local marketing and PR, as well as additional operational best practices.
Thank you for taking the time to read this letter. We greatly appreciate your input, and hope that we will have the opportunity to work together to carry out our shared mission of delivering the best care possible for our nation’s beloved pets.
For the Pets,
Paul Paul Mann, Founder & CEO Fetch! Pet Care, Inc. www.fetchpetcare.com