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Blackwood Pet Cat Food Packaging Gets a Makeover

Posted Feb 13 2013 8:36am
MINNEAPOLIS–Ideas that Kick, a Minneapolis-based design consultancy, redesigned the packaging for Blackwood Pet Food's full line of super-premium cat foods. The new design places key nutritional information for each recipe front and just a bit off-center on each bag.



The nutrition-based bag fronts make it easy for pet store employees to recommend Blackwood foods to pet owners. The design concept was first applied to the company's super-premium dog recipes.


"The combination of photography, key facts and a clear sense of content organization really help the brand stand out on shelves," said Stefan Hartung, creative director at Ideas that Kick.

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