Black Sheep Launches “Flip the Dog”! Local PR/Marketing Agency Adopts New Pet Cause!
Posted Nov 24 2010 12:41pm
Black Sheep has recently launched its first “pet cause,” Flip the Dog, an organization that partners with shelters to find homes for animals and increase awareness about relevant animal rescue issues.
The idea for Flip the Dog began with a personal experience – one of Black Sheep’s employees knew about a dog who had been unnecessarily taken to a local shelter by its owner. The dog’s crime? Eating lipstick. Knowing the problems associated with overcrowding, the Black Sheep quickly contacted the shelter and proposed a plan on the marketing company’s behalf. In exchange for the dog’s life, they would use Black Sheep’s publicity powers to find the dog a new, more appreciative owner and spread the word about their shelter. The dog now lives with a new family, and thus Flip the Dog (because they named the dog “Flip” and also because they “flip” dogs) was born.
Now, Black Sheep has collected resources, contacted other shelters, and has officially begun looking for candidates to continue flipping. All shelters are welcome to participate as long as they comply with the following rules: 1) The shelter must agree to not euthanize the animal, regardless of length of time it takes to find a suitable home, 2) Adoption fee must be waived and 3) Cooperation with marketing endeavors is required. Black Sheep will then use social media, traditional media relations and other PR measures to find prospective owners and teach their already extensive audience about animal shelters and responsible pet ownership.
“When this sad situation presented itself, we knew we had to step in,” said Black Sheep Leader of the Flock Aimee Woodall. “And now, we look forward to making a real difference in the lives of these animals who desperately need a good home. The power of social media is infinite, and we can all make a difference by continuing to spread the message.”
Those interested in adopting a Flip, partnering with Flip the Dog or supporting the cause may contact info@theblacksheepagency.com . Current updates regarding Flip the Dog are available on Facebook.com/FliptheDog and on Twitter @flip_the_dog.
The Black Sheep Agency, LLC, is a Houston-based creative agency specializing in guerilla marketing tactics, social media, publicity stunts, flash mobs and handcrafted advertising practices. Using unexpected marketing methods to engage audiences and establish connections while infusing performance art and theatrics, Black Sheep enhances traditional marketing, advertising and public relations. Black sheep eager to join the rebellion should visit theblacksheepagency.com or follow us on Twitter @shearcreativity.
Black Sheep has recently launched its first “pet cause,” Flip the Dog, an organization that partners with shelters to find homes for animals and increase awareness about relevant animal rescue issues.
The idea for Flip the Dog began with a personal experience – one of Black Sheep’s employees knew about a dog who had been unnecessarily taken to a local shelter by its owner. The dog’s crime? Eating lipstick. Knowing the problems associated with overcrowding, the Black Sheep quickly contacted the shelter and proposed a plan on the marketing company’s behalf. In exchange for the dog’s life, they would use Black Sheep’s publicity powers to find the dog a new, more appreciative owner and spread the word about their shelter. The dog now lives with a new family, and thus Flip the Dog (because they named the dog “Flip” and also because they “flip” dogs) was born.
Now, Black Sheep has collected resources, contacted other shelters, and has officially begun looking for candidates to continue flipping. All shelters are welcome to participate as long as they comply with the following rules: 1) The shelter must agree to not euthanize the animal, regardless of length of time it takes to find a suitable home, 2) Adoption fee must be waived and 3) Cooperation with marketing endeavors is required. Black Sheep will then use social media, traditional media relations and other PR measures to find prospective owners and teach their already extensive audience about animal shelters and responsible pet ownership.
“When this sad situation presented itself, we knew we had to step in,” said Black Sheep Leader of the Flock Aimee Woodall. “And now, we look forward to making a real difference in the lives of these animals who desperately need a good home. The power of social media is infinite, and we can all make a difference by continuing to spread the message.”
Those interested in adopting a Flip, partnering with Flip the Dog or supporting the cause may contact info@theblacksheepagency.com . Current updates regarding Flip the Dog are available on Facebook.com/FliptheDog and on Twitter @flip_the_dog.
The Black Sheep Agency, LLC, is a Houston-based creative agency specializing in guerilla marketing tactics, social media, publicity stunts, flash mobs and handcrafted advertising practices. Using unexpected marketing methods to engage audiences and establish connections while infusing performance art and theatrics, Black Sheep enhances traditional marketing, advertising and public relations. Black sheep eager to join the rebellion should visit theblacksheepagency.com or follow us on Twitter @shearcreativity.