Advertising executive Dwight Douthit, who chaired the AAF-Houston committee that developed the campaign, said AAF-Houston gives back to the community by creating pro-bono advertising campaigns for local nonprofits.
“All of the nonprofits we’ve adopted do such fantastic work,” Douthit said. “But working with the cats and dogs in the campaign really touched our hearts. As we say in the campaign, the only crime these pets committed was being unwanted and unloved, and for that, they could be sentenced to death.”
Unlike “no kill shelters” that pick and choose the breeds they will accept, BARC , the City of Houston’s animal shelter must accept any and all animals. Mike Kinsella, President of the Friends of BARC , said the organization’s volunteers are devoted to helping BARC provide better care and a brighter outlook for unwanted animals.
“It is an unending problem, an unfortunate cycle. We are doing the best we can with the difficult situation in our city. We can save so many more lives with more volunteers and increased donations” says Kinsella.
“ AAF–Houston recognized our plight when they selected us for the campaign. We are so fortunate,” adds Kinsella. “We know it will bring much needed attention to the innocent animals at BARC and the important work we are doing”
AAF-Houston (formerly the Houston Advertising Federation), one of the oldest professional organizations in Houston, was formed in 1911 by a group of forward thinking business leaders to promote business and the advertising community. Former public service clients have included The Houston Food Bank, The Living Bank, Lighthouse of Houston and The AIDS Foundation Houston.
The American Advertising Federation (AAF) acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 50,000 professional in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country.