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AAF–Houston Comes to the Aid of the Innocent, Launches Public Service Advertising Campaign for Friends of BARC!

Posted Jul 26 2010 8:09am

I am so impressed with this new campaign for Friends of BARC !  I was lucky enough to see a preview of all the creative (TV, Radio, Outdoor and Print) and I can't wait for others to see!  

   FoBARC_Mavis  

 

When the sign on your kennel door says “pointer pit-bull mix,” chances are life has already sold you short. 

For three-year-old Mavis the future didn’t hold much hope, either. Labeled aggressive by the City of Houston’s Bureau of Animal Regulation and Care , she was slated to be euthanized—another casualty of animal overpopulation. 

Mavis, though, caught the eye of two Friends of BARC volunteers who adopted the 45-pounder, now labeled a “goof ball,” and today she is living a safe and comfortable life.

She’s also about to be famous, one of several animal “stars” featured in an advertising awareness campaign promoting Friends of BARC , a non-profit group that supports the work of BARC .

The campaign was developed by volunteers with the American Advertising Federation - Houston for the Friends of BARC , which promotes animal adoption and educates the public about the importance of spaying and neutering.

Advertising executive Dwight Douthit, who chaired the AAF-Houston committee that developed the campaign, said AAF-Houston gives back to the community by creating pro-bono advertising campaigns for local nonprofits. 

“All of the nonprofits we’ve adopted do such fantastic work,” Douthit said. “But working with the cats and dogs in the campaign really touched our hearts. As we say in the campaign, the only crime these pets committed was being unwanted and unloved, and for that, they could be sentenced to death.”

Unlike “no kill shelters” that pick and choose the breeds they will accept, BARC , the City of Houston’s animal shelter must accept any and all animals. Mike Kinsella, President of the Friends of BARC , said the organization’s volunteers are devoted to helping BARC provide better care and a brighter outlook for unwanted animals.

“It is an unending problem, an unfortunate cycle. We are doing the best we can with the difficult situation in our city. We can save so many more lives with more volunteers and increased donations” says Kinsella.

AAF–Houston recognized our plight when they selected us for the campaign. We are so fortunate,” adds Kinsella. “We know it will bring much needed attention to the innocent animals at BARC and the important work we are doing”

Douthit said the campaign, produced in English and Spanish, hopes to encourage more Houstonians to support Friends of BARC , by volunteering, donating money and adopting from BARC . To see the campaign in its entirety please go to friendsofbarc.org/adcampaign.html . For information on the American Advertising Federation-Houston , please go to aaf-houston.org .


About AAF—Houston

AAF-Houston (formerly the Houston Advertising Federation), one of the oldest professional organizations in Houston, was formed in 1911 by a group of forward thinking business leaders to promote business and the advertising community. Former public service clients have included The Houston Food Bank, The Living Bank, Lighthouse of Houston and The AIDS Foundation Houston. 


About AAF

The American Advertising Federation (AAF) acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 50,000 professional in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. 

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