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WORKING MOTHER MAGAZINE and DELI CREATION FROM OSCAR MAYER: MOMS LACK LUNCHTIME LOVE

Posted Jul 31 2009 9:34am

One in Five Moms Skips Lunch Break -
Convenience Top Priority for Lunchtime Cuisine

Lunch should be a time of solace and rejuvenation… right? According to a recent reader survey from Working Mother magazine and Deli Creations from Oscar Mayer, today’s working mothers are barely finding time to eat, let alone relax. Tapping the minds of smart moms across America, the survey digs deep into lunchtime habits, including whether they bring, buy, skip lunch altogether, how much they dole out for meals on the go and their priorities.

While the majority of Working Mother Smart Mom Council panelists (78%) do take a “break” for lunch, eating is often the last thing on their minds. In fact, 60% of respondents who admit to taking a lunch break are actually working at the same time or running errands. The Working Mother and Deli Creations from Oscar Mayer survey also reveals that for moms who take time for lunch:

  • The majority (65.8%) bring their lunch from home, and 69% eat from their desks
  • One in five (18.5%) buy from a restaurant; $6.70 is the average cost when eating out;
  • Convenience is by far the most important factor for lunch choices, with 37% noting it as their top priority, followed by nutrition (27%) and taste (20%);
  • A staggering two-thirds (66.5%) of respondents sacrifice eating lunch in order to squeeze in other activities;
  • Fewer than one in ten (8.6%) consider lunch a delightful break during their day;
  • Of the mothers who do not take time for lunch, nearly nine out of ten (87%) say they are too busy with work.

“Working mothers are super busy, juggling work, family and a million other things at once. Unfortunately, when something’s gotta give, it’s more often than not a woman’s personal time, including lunch breaks,” said Working Mother Media President Carol Evans. “We were pleased to partner with Oscar Mayer on this research initiative, as their products such as Deli Creations offer nutritious, on-the-go options that make life a bit easier for working moms.”

Study Methodology: The Working Mother and Deli Creations from Oscar Mayer survey was conducted by Walker Communications from April 21 to May 4, 2009. Working Mother Smart Moms panel members were asked to participate in the online survey, with 411 usable responses.

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