Cupertino, CA – August 24, 2009 – In developing its 2010 consumer line, Trend Micro kept in mind that consumers often find security software programs to be tedious to manage and heavy on computer resources. The company unveiled today new versions of its flagship consumer products – Trend Micro™ Internet Security and Trend Micro Internet Security Pro, both the first to be optimized for Microsoft™ Windows™ 7. Now faster and smarter while remaining easy to use, they provide superior protection without draining computer resources.
“We listened to our customers and honed in on convenience, ease-of-use and efficiency. Compared to last year, our new products have a 20-percent reduction in installed file size and scan time,” said Carol Carpenter, general manager of the consumer and small business unit. “Trend Micro Internet Security 2010 is comprehensive security that promises easy, fast and smart protection for consumers who are tired of complicated, cumbersome security packages.”
Smart Security Made Simple
Software security doesn’t have to be complex. Trend Micro Internet Security and Internet Security Pro give consumers the freedom and peace of mind to shop, surf, or bank online without struggling to update or manage their security programs – one of the reasons why many simply opt out of security software completely. But with identity and data theft draining consumers millions of dollars every year, foregoing security software or even settling for free security software can be an expensive risk.
Both products offer unique features that make it effortless for consumers to stay protected. The Home Network Security Management function, for example, allows consumers to see and remotely manage other computers in their home network through a graphical home network map and block wireless network intruders.
Trend Micro has also tried to alleviate the need for consumers to manually adjust their security program. The new 2010 products switch languages automatically based on the operating system of the protected computer. They are also “state aware,” which means scans and updates happen only when it's convenient for consumers -- no inconvenient in-product messages while they are watching a video, conducting a PowerPoint presentation, or playing a computer game.
The Security Activity Dashboard has also been improved so customers see a comprehensive and customizable snapshot of all the security activities on their computers through streamlined, easy-to-understand charts and graphs. By learning more about when and how their computers can be attacked, customers can surf without worry.
Fast, Ubiquitous Protection
Simplicity joins speed in this year’s consumer line. With cybercriminals moving at unprecedented speed, consumers need their security programs to work even faster. Trend Micro Internet Security and Internet Security Pro are powered by the Trend Micro™ Smart Protection Network™ infrastructure, which works in the background, correlating threat intelligence, protecting in the Internet cloud, and giving consumers – wherever they are -- immediate, real-time protection competitive products don’t offer.
Ubiquitous protection is another must for consumers who travel with their laptops or smartphones and Trend Micro tailors its products for this mobile group. As part of the Trend Micro Internet Security Pro package, consumers also get a license for Mobile Security, which protects smartphones against viruses, spam, data theft, service disruptions and other malware attacks against Microsoft Windows Mobile and Symbian™ OS based devices.
Smart, Online Protection – For the Whole Family
Worrying about security software is one thing, but worrying about your child’s online safety is another issue entirely. A recent Trend Micro survey found that parents have a misperception of their kids’ online safety -- over 65 percent of parents surveyed believe their kids are safe while using the Internet.
But online dangers are real and can pose serious offline threats. Busy working families with tech-savvy kids can take advantage of the enhanced parental controls found in Trend Micro consumer products; parents can tailor control features according to age and remotely monitor when and what their kids are viewing online. They can control both inbound traffic (by blocking inappropriate Web site content) and outbound traffic (personal information such as home addresses, phone numbers, passwords, etc.) they don’t want to be sent from a computer.
In addition to fast and easy protection for the entire family, Trend Micro Internet Security and Internet Security Pro also include additional enhanced security features that:
-Automatically prevent suspicious software on USB drives from opening and installing itself on the computer.
-Analyze suspicious domain names and block attempts to open potentially dangerous Web sites.
-Rate the safety of hyperlink search results via search engines such as Biglobe™ (one of the largest Internet Service Providers in Japan), Infoseek™ and Bing™ on the Trend Micro Toolbar.
-Include improved correlation via the Trend Micro Smart Protection Network – customers are part of a “neighborhood watch” system of protection that means greater security.
Protection beyond the PC
Trend Micro, through its multi-device “security blanket” strategy for the home, has also extended its protection to the Mac platform, Netbooks, USB drives, Sony® PlayStation and Sony® Portable, Linksys™ by Cisco™ routers, and Apple™ iPhone.
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