Oh, good title right? I know, I like it too. Dum dah dah, what is techno-perfection? (sorry with the sassy typing, I am in a mood today).
Techno Perfection: n An individual’s personal desire to look good and be in flattering poses and styles at all times based on the new ability to edit, crop, color and change the way that individual looks online.
What are some of the aspects of techno perfection?
1) Constant Vanity
Teens and tweens are growing up in a culture where they might be snapped, filmed or captured at any moment. With the rise of camera phones, built-in camera’s and camera’s that can take video, teens are always on. Have you noticed your teen constantly looking in the mirror at him or herself. A certain unknown somebody I know always changes the car mirrors to ‘fix their lipstick, ‘check their hair,’ or ‘just plain gaze at themselves.” Anyone have this with their kids? Teens are very, very aware of how they look at all times.
2) Editable Beauty
I was asked at one of my client’s birthday parties to take a picture of her and her friends.
“wait a sec” one of them chirped, “Laura, switch with me, you have got to get my good side.”
“Don’t worry, we will take a bunch and edit them later.” Laura confidently reassured her.
Huh? Do I even have a good side? Would really think about it if I did? Teens have grown up being able to edit, crop, chop, lighten, darken and take away leg fat in any picture or video with basic computer programs. This makes them think differently about their image.
3) Fame Happy
You can be famous. I can be famous. We can be famous. Many members of this generation truly believe they are going to be famous and use it as an excuse to not work as hard in school or for future jobs. The YouTube 15 minutes of fame has grown while the gap between celebrities and real people has shrunk with the rise of reality shows, Funny or Die spoofs and celebrity blogs. This makes them strive to be perceived as perfect and think about personal branding, like previous generations thought about what color looked best on them.
4) There is Almost Perfection
Surgery is getting better and better. Photography touch-ups are getting better and better and so is lighting, and other Hollywood tricks. Celebrities set-up a very high level of techno perfection that most teens think is normal…and therefore also strive to have those ‘toned thighs’, un-messable make-up and perfect hair…all the time.
5) It Feels Close
High Definition make-up is here. More and more companies are putting out tools and tips that make teens think they NEED to look like the celebrities. I think it is actually taking teen girls longer and longer to get ready because there are just more things to cover, hide, nip and tuck. -invisible tape for shirts -false lashes -HD make-up -silicon falsies inserts -bronzer for your legs -hair inserts (you can Velcro volumizing fake hair to your hairline).
What to do? TALK TO YOUR KIDS ABOUT THIS. A lot of them do not even realize it is happening. Whenever I talk to kids about techno perfection (at first they laugh), but then they usually think of all the ways that this has pervaded their own life. In my mind, self-awareness is the first step towards becoming more authentic.