R ueLaLa is an exclusive, invitation-only online destination connecting consumers to that which only fashion insiders used to be privy to. The site features up to two new private sale boutiques a day, each open for just a brief window of time. Boutiques offer members access to current season merchandise from a mix of fashion and lifestyle brands that range from super premium labels to more mainstream must-haves at discounts of 30% to 80% below retail.
RueLaLa is accessible through membership only. Membership is free but available through invitation-only. Once a member, shoppers are able to personally invite friends or easily download their address books directly from the site. Members can see accepted invitations and earn $10 every time one of their referrals makes their first purchase.
RueLaLa members receive notification of upcoming private sale boutiques at the beginning of the week allowing them to plan their shopping experience around their own busy schedules. Reminder emails, text alerts and Outlook calendar tools allow members to easily add the sale event to their calendars. Communication during the sale allows members to watch in real-time as merchandise is selling out -- creating a contagiousness to join and share the experience.
Discover something unexpected that feels just a bit life changing and imbues the day-to-day with a little magic. These are “ooh la la” moments that consumers long for and RueLaLa aspires to deliver with every shopping experience.