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Results of the 2009 Green Brands Survey

Posted Aug 15 2009 10:09pm

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PJ Mommy is excited to announce what brands were considered the “greenest” for 2009. These Top 10 Greenest Brands list is based on 1,000 online interviews. Aside from finding out who the Top 10 Greenest Brands were, you may also be interested in the following:

- 3 out of 4 people care about whether a company is green
- 70% believe the most important thing a company should do to be considered green is to reduce toxins in its products and business processes
- 45% of U.S. consumers are looking for green certification marks and labels to tell them whether a product is “green”
- 77% of consumers say that buying green brands is at least somewhat important

The study was conducted by WPP agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland (PSB) and independent consulting firm Esty Environmental Partners.

In addition, U.S. consumers want value and values: The study finds that consumers are challenged in their green purchasing by what they view as higher pricing, confusing labeling, and lack of sufficient information. At the same time, they place high value on companies that are “environmentally conscious,” ranking that attribute fourth after “offers
good value,” “trustworthiness,” and “cares about its customers.”

Top Ten Greenest U.S. Brands for 2009:

1. Green Works (Clorox)

2. Burt’s Bees

3. Tom’s of Maine

4. SC Johnson

5. Toyota

6. Procter & Gamble

7. Wal-Mart

8. IKEA

9. Disney

10. Dove

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