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Procter and Gamble e.Studyante Program Launch

Posted Dec 04 2011 7:33pm

There’s Pantene, Safeguard and Olay in the bathroom. There’s Joy on our sink.. there’s Ariel and downy on our laundry area and a Gillette on my husband’s toiletries. Then there’s Vicks on my bedside (there are times that I can’t sleep without Vicks hehe). These are all Procter and Gamble products that we buy very often. And I know most of you are buying P&G products too.. now what if I tell you that you can help give a child a laptop by buying specially marked P&G promo packs available nationwide.

Procter and Gamble, now on its 76th year, started out a program called e.Studyante. A partnership with Smart Communications, Inc. (Smart) and Synergeia Foundation that aims to provide kids from selected schools with an XO Laptop from the One Laptop per Child (OLPC) Association.A laptop that is rugged, low power and specially designed to make learning more engaging and more fun for students.

The goal is simple: Give out 1,000,000 laptops in time for P&G’s 100th year.

And you can help… especially us moms.. 

We can help P&G’s goal of giving 1,000,000 laptops buy buying the P&G promo packs. Participating brands are Safeguard, Tide, Pampers, Downy, Ariel, Pantene, Head & Shoulders, Joy, Rejoice, Whisper, Olay, Gillette, Vicks and Ambi-Pur.

Procter and Gamble e.Studyante program was launched last December 2, 2011 in Tondo, Manila. Together with  Smart Communications, Inc. (Smart) and Synergeia Foundation they give out laptops to the students of Manuel L. Quezon Elementary School.

Chad Sotelo, P&G Country Manager explains why P&G chose to give laptops to students and how we all can help on this advocacy.

The students of Manuel L. Quezon Elementary School sing and interprets a song. The laptop was given to the students and each one of them received an email from no less than the President of  the Philippines himself, President Noynoy Aquino. And while the kids were busy writing their reply to PNoy’s email, we proceeded to another room to have lunch and at the same time, the prescon was held.

After the lunch, we were back with the students as they sent their emails to PNoy. The launching ends with students giving out their thank you speech. And because the Pinay Mommies Community supports the P&G e.Studyante Program, the PMC members present during the event wrote on the wall to pledge our support to this program.

Pinay Mommies Community members present during the P&G e.Studyante launch..

Here’s a very short but inspiring videos of the celebrities for P&G e.Studyante program:


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