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PepsiCo Makes Smart Choice
Moving Away from Food Label

Posted Oct 24 2009 10:04pm

One thing about big business, it usually knows what is in its best interest. Perhaps that’s why PepsiCo is backing away from the Smart Choices labeling program, according to The New York Times.

Smart Choices is a voluntary food labeling system in which a green checkmark can be put on products that qualify as “healthy.” I use quote marks because Froot Loops and other high-sugar products won the right to use the green checkmark.

It’s my guess that corporate pressure is also the reason Smart Choices is suspending most its operations until the Food and Drug Administration reveals its own front-of-the box labeling plan, as I mentioned in a recent post. “I regard it as a partial victory,” Connecticut Attorney General Richard Blumenthal tells the Times.

Indeed. Some brands, such as Kraft, plan to continue using the logo for the time being. But it’s nice to know that some companies, like PepsiCo have decided to stop insulting its customers when it comes to the Smart Choices logo.

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