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Nutrition series: Survey results on American consumer attitudes toward food, nutrition, health

Posted Sep 29 2009 10:39pm

Dr. Ida Laquatra, Global Director of Nutrition for HJ Heinz Company, recently provided excellent information regarding nutrition and healthy living.  Thus begins a 3-article series regarding this topic. 

 Just a few months ago, the HJ Heinz Company took a telephone survey of 1,000 American adults regarding attitudes toward food, nutrition and health.  Following are the very interesting and eye-opening results... ***

 Survey Fact Sheet

Quick and simple:   40%  of Americans said they look for quick and convenient meals after a hard day's work.*

This is surprising following research conducted by the International Food Information Council (IFIC) in 2009 that found:

  • taste rated highest for impact on consumer food or beverage purchase decision (87%)
  • price was next (74%)
  • then healthfulness (61%)
  • and convenience rate lowest (52%)

This suggests that the kind of day a person is having greatly impacts their food choices. **

More findings:

  • Only  24% of people list healthy  or low-fat meals as a priority after a long day, compared to 40% who just want something quick and easy...
  • Only 17% of Americans care whether a meal is tasty at the end of a long day, with  40% picking dinner based on convenience.
  • After a tough day, men are more likely to choose a meal that is both tasty and filling while women seek something that's healthy and convenient to prepare.

Just the facts: 4/5 (78%) of Americans want clearer to read nutritional information and ingredient list on the back of food products.

Back to basics: Nearly 57% of American would eat more fruit and vegetables to improve their diets, while only 17% would eat low fat foods, 27% would reduce calories and 28% would eat less sodium.

Americans are realizing that a well-balanced diet is integral to overall health and wellness and that adding more to healthful foods like fruits and vegetables, can be a positive strategy to help reach their goals.


*A Note on Methodology: The HJ Heinz Company commissioned StrategyOne to conduct a nationwide telephone omnibus study of 1,000 Americans 18 years of age and older (balanced to census information to be projectable to the US population).  A Computer Assisted Telephone Interviewing (CATI) facility and Random Digit Dialing (RDD) technology were used.  Figures for age, sex, race/ethnicity, education, region, and household income were weighted where necessary to bring them into line with their actual proportions in the general population.  The survey has a margin of error of plus or minus 2.2 at the 95% level of confidence, which means that 95 out of 100 times that sample s drawn, the results would not vary more than 2.2 percentage points in either direction.   

** 2009 Food & Health Survey: Consumer attitudes toward Food, Nutrition & Health; international Food information Council Foundation, March, 2009.

 *** Adapted from information provided courtesy of Dr. Ida Laquatra and HJ Heinz Company.

Picture by mashe, PhotoXpress

For more info: Heinz products 

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