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Monster High Launches Freakishly Fabulous Toy and Fashion Line in the Philippines

Posted Nov 25 2012 7:27pm

Monster High, the newest additional to the Girls brand portfolio of Mattel, was showcased during its toy and fashion launch last October 18 at the SM Mall of Asia. This new franchise targeting tween and teen girls brings together the hip teenage descendants of the world’s most famous monsters to brave the trials and tribulations of high school.  This property delivers rich content and relatable storytelling via publishing, web, animation and launches consumer products in notable categories including toys, shoes, shirts and accessories.

Ms. Myrna Yao, Richprime President and CEO, Ms. Tessa Prieto-Valdes, and Ms. Chedney Rodgers, Mattel Asia Pacific Regional Marketing Manager-Girls

Monster High Characters: Clawdeen Wolf, Draculaura, Frankie Stein, Cleo de Nile, Ghoula Yelps, Lagoona with Monster High executives, host and models.

Ms. Jane Yao-Tiu, Vice President RIchprime Global, Ms. Chedney Rodgers, Mattel Asia Pacific Regional Marketing Manager-Girls, Ms. Tessa Prieto-Valdes, Ms. Myrna Yao, President Richprime Global and Ms. Lay Koon Gan, Mattel Licensing Manager Southeast Asia.


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