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Marketing to Moms: The Flipside of Bad Blogger Relations - These Are a Few of My Favorite PR Firms

Posted Feb 03 2009 12:11am

Last week, at this time, I was pretty annoyed and it wasn't about my kids, either. Still.  I decided to write a post about the onslaught of viral marketing to moms on the Internets and the lack of respect I've been feeling, as a blogger, lately.

My friend (and blogging mentor) Jenn (a.k.a. Mommy Needs Coffee) has a terrific post up, giving kudos to a PR firm that she feels, gets it and it got me thinking (as usual) perhaps I should focus on the flipside and share the good things I've seen with marketing to moms on the Internets.

Especially, since (according to www.bsmmedia.com ) 71 percent of us now use the Internet to get product information and moms (like me) are going online to find opinions of...you guessed it...other moms, like me.

Here's a list of my favorite PR Firms (in alphabetical order) and review blog networks that I have personally worked with, who I feel understand the need for blogger relations and the brands that they represent:

360 Publications (http://www.360publicrelations.com/) in representing Stop & Shop.

Childs Play Communications (http://www.childsplaypr.com/) in representing K'Nex and Parents Magazine and throwing a pretty awesome Bloggers Brunch with blogged it with pictures, too!

Coyne PR (http://www.coynepr.com/) in representing Crayola, General Mills and Pillsbury.

Edelman (http://www.edelman.com/) in representing Microsoft, makers of Xbox.

Mom Central (http://www.momcentral.com/) in opening up a mom testing panel to everyone.

MomSelect (http://www.momselect.com/) BSM Media has a review blog program.

One2One Network (http://www.one2onenetwork.com/index.cfm) a review blogs network run by women.

Parent Bloggers Network (http://blog.parentbloggers.com/) a review blogs network founded by pro bloggers Kristen Chase and Julie Marsh.

Powell Tate (http://www.powelltate.com/) in representing the Entertainment Software Rating Board.

Weber Shandwick (http://www.webershandwick.com/) in representing Campbells Soup Company and Suave.

I want to personally thank ALL of you for showing me (and my family) nothing but love and respect!

[Disclaimer:  I didn't get to pay to talk about any of this stuff, either -- cross-posted on This Full House Reviews. ]

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