IKEA, known for well-designed, quality home furnishings solutions at low prices, has earned its first ever Good Housekeeping Seal on selectkitchen products, including theFRAMTID range, NUTID refrigerator and RENLIG dishwasher.The Seal is earned by select products that have undergone evaluations by the scientists and engineers at the Good Housekeeping Research Institute (GHRI). IKEA will also join the GHRI on Tour (www.ghriontour.com) – aninteractive, traveling exhibit of the Research Institute kicking off September 26, 2009 in Tampa, FL, to celebrate the 100 th birthday of the Seal. GHRI on Tour presented by IKEA will stop in 11 cities across the U.S., and provide visitors hands-on access to a fully constructed IKEA kitchen to view products that received the prestigious Seal.
“ Now more than ever, the Good Housekeeping Seal delivers an invaluable service to consumers says Miriam Arond, director of the Good Housekeeping Research Institute . “The three IKEA products earned the Seal because they perform as promised – and now the IKEA products, as with all Seal products, carry a limited two year warranty from Good Housekeeping: if the product is defective within two years of purchase, we replace the item or refund the consumer.”
IKEA kitchens offer smart design and built-in appliances, all at an affordable price.Several other IKEA products for the kitchen, bedroom and living room are currently being tested by the Good Housekeeping Research Institute. Those that have earned the Seal so far include:
FRAMTID range:slides in to create an integrated look between cabinets, while its smooth tempered glass surface makes it easy to clean and provides extra work space ($799-$2,999)
NUTID refrigerator:features three adjustable shelves of tempered glass with spill guard and allows you to adapt spacing according to your storage needs ($799-$1,349)
RENLIG dishwasher:customizable to match your door and drawer styles and offersextra option of drying dishes without heat to save energy, which is practical when drying plates, mugs and heat-sensitive materials ($199-$599)
“IKEA knows the kitchen is the center of activity in the home, andoffers solutions to meet a variety of customer needs, including organization, functionality and style, all at a low price,” said Raymond Simanavicius, Marketing Project Manager, IKEA U.S. “We are honored to have earned the prestigious Good Housekeeping Seal and are happy to showcase some of our best kitchen products to consumers as part of the GHRI tour.”
GHRI on Tour Presented by IKEA will make stops in the following markets:
Tampa, FL: Museumof Scienceand Industry: September 26 – October 10
Dallas, TX: State Fair of Texas: October 17 – 18
Phoenix, AZ: ArizonaStateFair: November 7 – 8
Minneapolis, MN: Mall of America: November 21 – 22
Atlanta, GA: Atlantic Station: December 12 – 13
GHRI on Tour presented by IKEA will make stops in the following markets in 2010: Charlotte, NC, Orlando, FL, Washington, DC, Bentonville, AR, Chicago, IL and Cincinnati, OH. Information about the tour including videos, photos, tour schedule and locations, and additional information about the Good Housekeeping Research Institute and Seal can be found atwww.GHRIonTOUR.com.