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IKEA® EXPEDIT SALES SUPPORT SAVE THE CHILDREN’S EDUCATIONAL PROGRAMS IN THE U.S.

Posted Jul 22 2009 10:13pm

image004 For more than a decade IKEA has partnered with Save the Children to create lasting change for children in need, including the establishment and support of child protection, health and education programs in the United States and developing countries around the world. Starting today, Monday, July 13th through Thursday, August 31st, 2009, for each EXPEDIT bookcase sold, IKEA US will donate $5 to Save the Children’s Early Steps to School Success program, which provides early childhood development services for families living in poor, rural communities across the United States.

The Early Steps to School Success program gives children access to quality early learning from birth to age five – the most crucial period in children’s cognitive development. Extensive early childhood research shows that the early years of a child’s life shape whether or not a child enters school ready to learn.

In addition to offering early education services that directly target children in need, the program also provides support to parents and caregivers and ongoing training to educators in local communities. It is designed to assist children with early language development, social and emotional development and equip parents with the skills and knowledge to support their child’s growth.

“Robust and high-quality early learning experiences are key to preparing children for a successful school career,” said Mark Shriver, managing director for Save the Children’s U.S. Programs. “IKEA’s leadership and innovation will help ensure that children living in poverty are given the opportunities to learn that every child deserves.”

Visit ikea-usa.com/savethechildren to learn more about the Early Step to School Success program and IKEA’s long-standing partnership with Save the Children. The EXPEDIT bookcase is currently available for $89.99 in black-brown, white and birch.

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About IKEA
IKEA places great value on life at home. A comforting spot where family and friends gather, where children learn and grow. Since its 1943 founding in Sweden, IKEA has offered home furnishings and accessories of good design and functional living solutions at prices so low that the majority of the people can afford them. Currently there are more than 285 IKEA stores in 36 countries, including 48 in North America (11 in Canada; 37 in the US). IKEA has been named to BusinessWeek’s List of The Best Global Brands (August 7, 2006) and for four consecutive years, Working Mother magazine’s annual list of the “100 Best Companies for Working Mothers.” IKEA was listed in March 2007, on Fast Company’s Fast 50, for its environmentally responsible products, as well as five consecutive years, Training magazine’s annual list of top companies that excel at human capital development. IKEA incorporates environmentally friendly efforts into day-to-day business and continuously supports social initiatives that benefit causes such as children and the environment including UNICEF, Save the Children and American Forests. To visit the IKEA Web site, please go to www.IKEA-usa.com.

About Save the Children
Save the Children is the leading independent organization that creates lasting change for children in need in the United States and around the world. Save the Children USA is a member of the International Save the Children Alliance, a global network of 27 independent Save the Children organizations working to ensure the well-being and protection of children in more than 120 countries. Visit www.savethechildren.org for more information.

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