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Girls Unstoppable

Posted May 14 2013 10:46am

The main sponsor of last week’s Mom 2.0 Summit was Dove. Their goal was to spread the word about their “ Girls Unstoppable ” campaign.

Their mission?

“To encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem, and thereby enabling them to realize their full potential.”

I have to say – it was the highlight of the weekend for me, and I want to share with you what Dove is doing, how you can get involved, and how you can use the tools they’ve developed with your own kids.

Here’s a quick video produced at Mom 2.0 (I didn’t see Jenny or me in the background but we were THERE!)

Why is this important? Take a look at these statistics:

- 72% of girls feel pressure to be beautiful.
- More than 60% of girls avoid certain activities because they feel bad about their looks. For example: 19% won’t try out for a team or a club; 23% won’t go to the beach or pool; 13% won’t give an opinion; 15% won’t go to school.
- Satisfaction with body image decreases as girls progress to adolescence. While 75% of 8-9 year old girls say they like the way they look, by age 12-13 only 56% like their appearance.

I am having a really, really hard time putting into words how meaningful the experience was for me, and how much I believe in the work they’re doing. But let me tell you this – when I had a chance to meet Dove’s Global Self-Esteem Ambassador Jess Weiner last Saturday afternoon? I couldn’t speak – my emotions got the best of me. But it was ok, because Jess got it, she knew what I was communicating even though I couldn’t say a word.

In any case, I encourage all of you to visit Dove’s Girls Unstoppable website and take a look at all the resources they’ve made available. One of the most helpful things I found on there is the self-esteem activity guide for mothers and daughters – it’s full of conversation starters and activities to get our daughters talking with us. I cannot wait to go through it with Kate! You can download a version for girls 8-11 or one for 11-16 year olds.

You might learn a thing or two about your own self-esteem while you’re at it.

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