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Forget Formula Samples; Hospitals Give Out Breastfeeding Support Bags

Posted Aug 16 2009 11:09pm

It may be the end of World Breastfeeding Week, but the entire month of August is dedicated to breastmilk. Just in time, 200 hospitals of the 7,569 nationwide have ditched the formula freebies in favor of Healthy Baby Bounty Bags. And there’s not a drop of imitation breastmilk in them.

Because you know what? Getting a formula sample after you’ve given birth is like being given a Big Mac after your annual physical. Sure, it’s “ food “, but it’s not the same, not as healthy.

These goodie bags contain samples from companies that make products that actually support breastfeeding. Sure, they’re companies giving breast swag to get noticed, but this is for good reason; to encourage breastfeeding while ditching the formula.

Best part about the new mom swag? The bags are green. Not only are they reusable as a breastmilk cooler, they’re made of recycled materials. Righteous. So what kind of goodies can these mamas expect?

From the press release:

This is just a baby step. We have a long way to go before breastfeeding has the same promotional support in the maternity ward that formula has today. With more involvement from companies that support breastfeeding mothers, we hope that number will continue to grow.

They contain:

  • The cool, handy bags
  • Samples of nursing pads, breastmilk storage bags, lactation tea, and other goodies.
  • Info and coupons from companies such as Lansinoh, Bravado! Designs, Ergo, BebeAuLait, and My Brest Friend.

But breastfeeding is designed to be easy. Ideally, you don’t need anything but an open baby mouth.

What do you think, folks? It this a positive move, a step in the right diretion for proper infant health? Or is it just more “stuff” for something that seemingly needs very little for success?

Image: via the press release.

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