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Fiber Added to Popular Kellogg's Cereals

Posted Jun 11 2009 6:05pm
Fiber is essential in a healthy diet. Most adults and children do not get enough fiber every day. to educate families more about fiber Kellogg's has launched a new nutrition guide called, Fiberpedia.

In this guide Kellogg's explains the basics, benefits and why it is important for children to include fiber in their diets.

Fiber has many benefits, including helping to keep children’s digestive systems healthy so they can absorb nutrients. Yet, children ages 6-12 get, on average, 12 grams of fiber daily – well below the recommended intake.

“Since fiber is so important to children’s health, we’re first increasing the fiber in many of our most-popular children’s cereals – beginning with Kellogg’s Froot Loops and Apple Jacks, which will start to appear on U.S. store shelves in August,” said Celeste A. Clark, Ph.D., senior vice president Global Nutrition and Corporate Affairs. “Kellogg cereals are a trusted mainstay of family breakfast tables. Adding fiber without changing the taste kids love is an ideal way to help parents increase their children’s daily fiber intakes.”

Adults as well as children should also make sure they are getting enough fiber in their diet. Usually adults only get about half of the daily recommendation of fiber.

“As a practicing pediatric nutritionist, I’m pleased to see Kellogg move to increase the fiber in its cereals, especially those that are popular with children,” said Keith T. Ayoob, Ed.D., associate clinical professor in the Department of Pediatrics at Albert Einstein College of Medicine. “I’m on the ‘front lines’ every day and understand how important it is to find foods that strike a balance between what we know kids need and what we know they want.”

Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats® Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Bear Naked®, Kashi®, MorningStar Farms®, Gardenburger® and Stretch Island®. In 2008 their sales reached nearly $13 billion. For more information, visit the Kellogg Company Website.

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