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FASHION BUMP Introducing InStyleBelly: The Ultimate Online Maternity Consignment Boutique for Price-Conscious Moms

Posted Jun 04 2009 10:09pm

New York, NY - The must-have “It” accessory in Hollywood is the baby
bump. Hot mamas like Angelina Jolie, Jennifer Lopez, Gwen Stefani and
Jessica Alba have made being pregnant into a style statement all its
own. Where once maternity clothing were frumpy, now they’re fabulous.
Today’s most recognized designers such as Diane von Furstenberg, Juicy
Couture, and Isabella Oliver have noticed this trend and expanded their
collections to include maternity lines. Pregnant women now have the
option to be chic and comfortable. InStyleBelly, an online maternity
consignment boutique for stylish expecting moms, seeks to offer trendy
mothers-to-be the opportunity to dress with the same fashion and style
while they are pregnant as when they are not. For new moms looking to
get rid of their maternity clothing, consigning with InStyleBelly is
also the perfect solution.

“Maternity clothing for women has come a long way. There was a time when
we had to hide our burgeoning bellies under shapeless and unflattering
maternity clothing. Today’s woman, however, has many more options,” says
Krista Karo, mom and founder & CEO of InStyleBelly. “Pregnant women are
no longer condemned to wear oversize tunics and baggy tent-like
maternity clothes. Instead, they can choose the latest fashions that
flatter and emphasize their growing bumps. Just because you’re pregnant
does not mean that you have to sacrifice your sense of style.”

Secondhand is First-Choice for Cosmopolitan Moms

More than ever, consumers are becoming conscious of their budgets; and
new moms are especially careful with their spending. “As a result of
the economy, bargains are appreciated now more than ever,” says Krista.
“As a mother, I know firsthand that buying maternity wear can be both
frustrating and very expensive. Because your body is going through so
many changes over the course of pregnancy, some items will only be worn
once or twice before growing out of them. The need for new clothing
will grow rapidly with your belly. It’s is not practical to pay top
dollar for clothing that will, by their very nature, be worn for such a
short amount of time.” InStyleBelly is an online consignment shop that
offers expecting moms affordable designer maternity wear; and a place
where new moms can sell their outgrown maternity clothes for some extra
Krista adds, “There might have been some stigma with buying someone
else’s castoffs but now, more and more consumers are looking for ways to
cut corners. They’re no longer seen as secondhand, but vintage.”

Designs for Less

Women don’t want to give up style for nine months; they want to find an
extension of their regular wardrobe rather than temporary departure from
it. For example, if you wear Rock & Republic jeans pre-pregnancy, most
likely you’ll want to wear them when expecting too. Now you can.
Today’s designers showcase an expecting mom’s new curves and make
clothing that is size appropriate verses the one-size-fits-all mentality
from the past. InStyleBelly offers a large selection of affordable
maternity clothing for casual, business/professional and special
occasions from specialty retailers including GAP and Ann Taylor; as well
as designer brands such as Cynthia Rowley, Michael Stars and True

Krista continues, “InStyleBelly offers maternity clothes for
price-conscious women and for those customers willing to pay a little
extra for brand names. One of the most difficult tasks in the maternity
clothing industry is to provide clothing that is trendy, tasteful, and
appealing. Because fashion trends are constantly changing, shopping
consignment is the perfect solution. Women are not buying maternity
clothes to add permanent pieces to their wardrobes; they are simply
looking for comfortable clothes to wear for only nine months.”

As a new mom, Krista understands how expensive having a baby can be. New
furniture, clothing that is outgrown quickly, formula and baby food, and
a dozen other “must haves” can add up quickly. InStyleBelly will match
the price of any items sold on the Web site that are found cheaper
elsewhere. In addition, InStyleBelly will offer a 5% discount off the
matched price always guaranteeing the lowest price. This will apply to
“new” merchandise only.

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