Here is some information taken from the press release:
Fair Trade Bar will Directly Benefit more than 60,000 Cocoa Farmers in Ghana, Africa
When does an everyday chocolate bar become more than just an everyday chocolate bar? When a small indulgence becomes Fair Trade Certified and helps propel positive change. Fair Trade Certified Cadbury* Dairy Milk* bars are now available in stores across Canada, and when consumers choose these new bars, they are helping to improve the lives of farmers and their families living a world away.
Nearly 22 million Cadbury Dairy Milk bars are sold annually in Canada, making the Fair Trade certification of this favourite Canadian brand the biggest Fair Trade chocolate announcement in Canadian history. Cadbury’s commitment approximately doubles the amount of Fair Trade chocolate sold in Canada, and makes it easy for Canadians to buy “chocolate with a purpose” almost anywhere.
Cocoa from Ghana
Cadbury is sourcing its Fair Trade Certified cocoa from the West African country of Ghana.
Cadbury has been trading with Ghana for more than 100 years, and has played a significant role in helping to develop the cocoa industry in this region. Now, Cadbury’s global Fair Trade commitment will quadruple the sale of Fair Trade Cocoa from Ghana and will directly improve the lives of 60,000 cocoa farmers in the region. It also benefits 6,000 sugar farmers in Belize through the purchase of Fair Trade sugarcane.
“There is no question that Fair Trade is changing lives,” says James Anane Mensah, cocoa farmer and Enchi District President of the Kuapa Kokoo farmers’ cooperative in Ghana, Cadbury’s Fair Trade cocoa supplier. “At my cooperative in Ghana, we invest the social premiums we receive from Fair Trade to improve our farms and the lives of those in our community. Fair Trade translates into clean water, improved healthcare, increased access to education and a brighter future. Through Fair Trade, Canadians can connect with the farmers and directly promote positive change.”
Fair Trade chocolate has often only been available in specialty retailers, but Cadbury is changing that. “With Fair Trade Certified Cadbury Dairy Milk bars available in virtually every store from coast-to-coast, we are making Fair Trade chocolate more accessible than ever,” says John Phillipson, Vice President, Confectionery, Kraft Foods. “The new Fair Trade bar has the same great Cadbury Dairy Milk taste, quality and affordable price that Canadians know and love – and now it directly helps to improve the lives of others. We are very proud of that.”
Fair Trade – A Simple Concept
Fair Trade has one of the leading product certification and labeling systems in the world. Its principles are simple: farmers are paid a fair and guaranteed price for their crop, plus an additional social premium that is invested back into their communities. The farmers choose where the premium is invested and the entire process is managed and audited by Fairtrade Labelling Organizations (FLO) International and its member organizations, including TransFair Canada. The Fair Trade mark on a product lets consumers know that the sourcing of the product meets rigorous standards.
All solid Cadbury Dairy Milk chocolate without nuts, fruit or other inclusions will bear the Fair Trade mark. This includes various sizes of Dairy Milk as well as Dairy Milk Thins.
This past Spring, Cadbury forwarded its first global premium payment of £500,000 ($750,000+ CDN) to the Ghanaian cocoa farmers which is being used to build wells and mobile health clinics, and to fund carbon reduction strategies. The money is also supporting farmer training, incentives and the provision of tools. All of these elements are working together to help improve the quality of life for farmers, help promote sustainability, and help ensure the future of farming in the region.
* I was not paid to post this press release but I was sent a few chocolate bars to try and they were delicious! *