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Eat yogurt and get free stuff, from yogurt to carbon offsets

Posted Nov 08 2009 10:00pm

leapfrog_main Organic yogurt maker Stonyfield Farm is offering consumers the chance to earn free rewards as part of a unique loyalty program.

From free yogurt to carbon offsets, the rewards possible through the myStonyfield Rewards Program “show this isn’t your typical loyalty program,” says Stonyfield President and CE-Yo Gary Hirshberg.

“First, it’s simple. Eat yogurt, get free stuff, and repeat. Second, we give you Earth-friendly rewards you can feel good about, and rewards that let you give back, like carbon offsets.”

Consumers also won’t have to worry about shipping or handling fees or any other charges. The process begins by consumers looking for reward codes on Stonyfield yogurt products, and then signing up on-line for a myStonyfield Rewards account at www.mystonyfieldrewards.com.

Once registered, consumers enter the lid codes in an online account, save up points, and redeem them for rewards that will be shipped free.

Besides free Stonyfield products, other items available through points include products from Stonyfield partners like Nature’s Path, Seventh Generation, Annie’s Homegrown, Bear Naked Granola, Body + Soul magazine and more. You can even use points to purchase carbon offsets, via NativeEnergy.

And there are lots of ways to earn points, says Hirshberg. Besides receiving points for purchases, points are available when consumers use the “Share This” feature on Stonyfield web pages, or by telling a friend about myStonyfield Rewards.

Consumers participating in Stonyfield’s “Bid with your Lid” program not only vote for a non-profit to win $100K from Stonyfield, but earn rewards points for doing so.

The myStonyfield Rewards program ends March 31, 2010. For more information, visit www.stonyfield.com

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