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Earth Day 2010: Lockheed Martin Recommends Green Kids Books…huh?

Posted Apr 19 2010 12:00am
Photo by cryogenic666 Lockheed Martin recommends environmental children's literature to employees for Earth Day 2010

Lockheed Martin recommends environmental children's literature to employees for Earth Day 2010

There are two times a year that we really get inundated with press releases:  Christmas and Earth Day.  Both seasons annoy me, as everyone all of sudden tries to be green, and sometimes I think, “Why are you sending me this?”  Recently, I received  the following from a Lockheed Martin:

Earth Day is this week on April 22, and it’s a great time to get your kids interested in environmental conservation.

I thought you might be interested in sharing with your readers the Green Reading List that Lockheed Martin is encouraging its 140,000 employees to read to their children at home leading up to Earth Day.

At home, Lockheed Martin employees are encouraged to read to their children from the  Green Reading List , which includes a fantastic selection of new and classic books for all ages with pro-environment messages.  Books on the list for elementary school-age children include:

Elementary School:

-        The Berenstain Bears Don’t Pollute (Anymore) by Stan & Jan Berenstain

-        The Lorax by Dr. Seuss

-        The Giving Tree by Shell Silverstein

-       Pee Wee and the Magical Compost Heap by Larraine Roulston

-        A Day in the Salt Marsh by Kevin Kurtz

-        Diary of a Worm by Doreen Cronin

-        The Dragon and the Unicorn by Lynne Cherry

-       Forests for All by Melanie Richardson Dundy

Although I agree many of these books are wonderful and reading to your child is a developmentally appropriate manner to teach them about the environment, I can’t get past this list came from Lockheed Martin.  Don’t they know I’m a peace loving hippie?  Or, maybe I am missing something about the company?

Lockheed Martin is a global security company that employs approximately 140,000 people worldwide. With the incredible reach of Lockheed Martin’s network, the organization is capitalizing on the opportunity to reach hundreds of thousands of individuals – starting with their employees, families and communities – so that as a corporation, they can make a big impact one small action at a time.

Hmm, how could Lockheed Martin make “a big impact one small action at a time”?  Isn’t “global security” a euphemism for large war profiteer?   CorpWatch reports:

This Bethesda, Maryland-based company is the world’s #1 military contractor as well as the world’s largest arms exporter. Lockheed Martin built the U-2 and the SR-71 Blackbird spy planes. Today they make F-16, F/A-22 jet fighter, Hellfire and Javelin missiles, as well as designing nuclear weapons. Its F-117 stealth attack fighters were used to “shock and awe” the population of Iraq at the start of the US invasion, while since the start of that war the Air Force has increased production of Lockheed’s PAC-3 Patriot missile – which cost $91 million per copy.

On behalf of military contractor Lockheed Martin, Loma Linda University is conducting the first large-scale tests of a toxic drinking water contaminant on human subjects a precedent medical researchers and Environmental Working Group condemned as morally unethical and scientifically invalid.

The Los Angeles Times reported Nov. 27 that Loma Linda Medical Center in San Bernardino is paying 100 people $1,000 to eat a dose of perchlorate every day for six months. Perchlorate is a toxic component of rocket fuel that damages thyroid function, preventing healthy development of fetuses and children and causing cancer.

This is why I hate Earth Day…On its 40th anniversary, the day has turned into a corporate greenwashing event.  Read The Lorax to your child, not because Lockheed Martin told you to but because you love your child and the earth.

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