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Curious George Partners with Time for Kids Magazine to Bring Curious George to School

Posted Oct 26 2010 2:52pm

EMMY® AWARD-WINNING PBS KIDS® SERIES CURIOUS GEORGE® ANNOUNCES PARTNERSHIP WITH TIME FOR
KIDS
– Edition K-1 to Bring GEORGE’s Insatiable Curiosity to Classrooms Beginning October
2010 –

(Boston, MA, and Universal City, CA, September 27, 2010) Today, the Emmy Award-winning
PBS KIDS series CURIOUS GEORGE announced a partnership with the celebrated magazine TIME
FOR KIDS, which will bring the series’ colorful, educational content along with George’s
contagious curiosity directly into K-1 classrooms across the country.

Each month, beginning in October 2010, Curious George will appear on the cover of a TIME
FOR KIDS Edition K-1 magazine. The issues will feature a full-page activity relating to
that month’s educational theme, hosted by Curious George.  The October issue, which will
feature George’s exploration of “Transportation and Maps,” is slated to arrive in
classrooms the last week of September.

“We’re thrilled to announce this exciting partnership with TIME FOR KIDS,” said WGBH
Executive Producer Dorothea Gillim.  “Each season, our producers work closely with a team
of educational advisors to seamlessly weave age-appropriate curriculum including math,
science, and engineering, and social studies into our episodes in a way that’s fun and
entertaining for children.  This partnership provides us a wonderful opportunity to
extend this curriculum directly into classrooms, and utilize the magic of George’s
curiosity to inspire learning in more children than ever before.”

Six additional themed issues will follow monthly through May 2011, with George covering
topics including Sorting (Math: Sort, Classify, and Order Objects); Shadows (Physical
Science); Ramps and Rolling (Physical Science); Wind (Earth and Space Science); Cooking
(Math: Units, Systems, and Processes of Measurement); and Games Around the World (Social
Studies: Global Connections).

A corresponding, reproducible worksheet featuring CURIOUS GEORGE will be included in the
K-1 teacher’s guide, which participating teachers receive as hard copy.  These worksheets
are designed as take-home family activity sheets, so that kids continue to explore the
issue topic at home.  The teacher’s guide with the accompanying worksheet is also
available online at timeforkids.com/TFK/teachers/bp.

One of our most important goals at TIME FOR KIDS, is to help children understand–and
become interested in–the world around them. We want kids to ask “why,” said Nellie
Gonzalez Cuter, the managing editor of TIME FOR KIDS. “We’re so excited that CURIOUS
GEORGE will help us continue to achieve this goal by inspiring kids to explore and learn
through the pages of our K-1 Edition.”

CURIOUS GEORGE the television series, which currently ranks #1 among 2-5 year olds and
ladies of the household,* uses George’s insatiable curiosity as a way of acquainting
preschoolers with key concepts in math, science and engineering.  Each episode encourages
inquiry and curiosity, promotes hands-on exploration, and shows parents and caregivers
how to support children’s science and math-related play.

The series premiered its fifth season this fall, airing weekdays on PBS KIDS.

“It’s wonderful that in addition to making an extraordinary impact in the literary world
and on the small screen, Curious George will now be able to nurture children’s natural
curiosity in classrooms across the country,” said Senior Vice President of Animation
Production for Universal Studios Family Productions, Ellen Cockrill.  “We’re thrilled
that this partnership with TIME FOR KIDS will allow us to make the lessons and resources
we’ve developed for the television series directly available to educators and their
students.”

For more information about CURIOUS GEORGE, as well as online games and additional
educational resources, please visit pbskids.org/curiousgeorge.

CURIOUS GEORGE is funded by public television viewers.  National Corporate Sponsorship is
provided by Chuck E. Cheese’s® and Rainforest Cafe®.

CURIOUS GEORGE is a production of Imagine Entertainment, WGBH Boston, and Universal
Studios Family Productions. Executive producers are Ron Howard (Imagine), Brian Grazer
(Imagine), Ellen Cockrill (Universal), Carol Greenwald (WGBH), Dorothea Gillim (WGBH),
Jon Shapiro and David Kirschner.  Curious George and related characters, created by
Margret and H.A. Rey are copyrighted and trademarked by Houghton Mifflin Harcourt and
used under license. Licensed by Universal Studios Licensing LLP. Television series ©2010.  Universal Studios. All Rights Reserved.

* Source: Nielsen NPower, 6/28/10 to 7/25/10. The ranking includes all regularly
scheduled children’s programs Monday-Sunday among broadcast, cable, and syndication. All
ratings are expressed as a percent of total U.S TV households.

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