This past week, the latest earth shattering politicial news that hit the airwaves was that Sarah Palin's wardrobe cost nearly $150,000 and was financed by the Republican campaign. While I was shocked that the McCain/Palin PR team decided to spend someone's annual salary on some really cute red suits, I began to wonder why appearance is so important to voters.
While I have seen her wear a couple of fleece sweatshirts in a few photo-ops, I highly doubt that the old Sarah Palin would have been cruising the campaign trail in overalls and plaid shirts. I mean, she probably does have some nice suits in her closet and if it were me (not that it ever would be, but if it were), I would have been able to purchase an entire season of clothes from Ann Taylor, Lord & Taylor and Loehmann's and it would probably cost less than $3000.
Seriously folks. Does she really need to be wearing designer suits and shoes and have her make-up and hair done every single day of the week? I'm sure as a former beauty queen, she probably can do it herself and use those ladies from the Beehive salon in Wasilla and it would cost a fraction of the cost of what her peeps are paying now. Sure, since she's a woman she's being scrutinized much more than her male counterparts, but hasn't she read any of those look great for less articles that seem to be all over the fashion and entertainment magazines?
While she's said that after the campaign she's going to donate her duds to charity, what woman who actually needs a suit for a job interview is going to wear a freshly pressed Chanel suit that just came straight from the a Florida tarmac?
At this point in the game I know that clothes don't make the candidate but Palin's handlers are doing their best to have her look the part. And trust me, every time I've overheard a conversation about her between men, you can almost always hear them make remarks about her dazzling good looks and not her mastery of foreign policy.
For women, the pretty factor has a much different effect. If Sarah shared that she's managed to get all her outfits from a half price sample sale, now then I'd be impressed. We want to know that she is truly one of us and there's no need to dress her up like a Barbie doll in order to win votes. So Sarah if you're listening, tell your stylist to start shopping the sale racks. No one likes to be ripped off and at $150,000 - it looks like you've been taken to the cleaners.