"Burger King pledged Wednesday [Sept.12, 2007] to offer healthier fast-food items for children under 12, with plans to sell and market flame-broiled Chicken Tenders and apples cut to resemble thick-cut french fries." - Miami Herald. They will limit advertising to kids to meals providing no more than 560 calories per meal, less than 30% of calories from fat, less than 10% of calories from saturated fat, no added trans fats, no more than 10% of calories from added sugars. Implementation date: December 2008. The sample advertised meal is: Flame broiled chicken tenders (four pieces), Mott's organic unsweetened apple sauce, Hershey's 1% low fat white milk, total calories: 305 -- Sounds delicious and a great alternative to other fast foods, even for adults! Other companies pledging to offer more healthy choices to children and limit advertising that doesn't meet new guidelines for healthier options for kids are: Kellogg, General Mills, Hershey, Kraft, McDonald's, among others.