One of the key steps to the normalization of breastfeeding is, quite simply the presence of breastfeeding in pop culture. Sounds pretty simple, doesn't it? But we live in a world where Janet Jackson creates an uproar for momentarily exposing a nearly unidentifiable breast during a barely watch worthy performance, and that shows where the FCC comes down on the girls. What television producer, outside of the folks over at the Discovery Health Chanel, which isn't broadcast and therefore not subject to the same scrutiny, is going to run the risk of having some woman's tatas in plain view while feeding an infant? Then there is the further problem, aside from possible censorship issues, that most actresses aren't lactating. Sure, we can hire someone to play a one time spot on a show where there's a nursing mother, but that's not normalizing. That's incidentalizing. So help me out here. Should cartoon moms be nursing the babies instead of giving them bottles? How can we get more breastfeeding awareness in our entertainment so that when people encounter it in the real world, it is both accepted and expected?