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brands & bloggers: my advice

Posted Oct 31 2012 7:36pm
When I created my blog, I never ever knew there was a business behind it.  I simply desired to write and share what was my life and loves, in hopes to connect with other women and moms out there.
Crazily, within weeks I was being sent pitch after pitch offering me products and opportunities, if only I’d share about them with my readers.

At first, I got caught up in the “What?!? Free awesome stuff??  Yes please!!!”  And I started reviewing water filters, shampoos, and other random items for FREE.  And suddenly I had so much “stuff” and so many reviews to write, that the lure of it all became less appealing.

Thankfully with time, I have learned so much about this blogging world and how it really all works behind the scenes.
(okay, well kind of.)
(actually, I only know what Mama Kat teaches me when we get together.)

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And while I may not be the expert of all things blogging, I do know as a writer and as an "influencer," how I want to work with brands.  And especially how I want brands to work with me.

So if I had a chance to give brands advice on how to work with bloggers, here's what I would offer:(Just one moment, while I grab my soap box…)

#1: Know who you are working with.  My name?  It’s Summer.  Not blogger.  Not Blog.  Not even Le Musings.  It’s Summer.  And I get super happy when I hear people use my actual name, so know you can get much further with me by doing that.

#2: Know my brand.  I am a lifestyle blog.  Sometimes I blog about fashion.  Sometimes beauty.  Sometimes parenting, and sometimes about my personal life.  For example, I do NOT blog about loving to cook and especially not on how to grow male body parts in 15 minutes...  If I'm going to take on a project with a brand, it's because I LOVE what it is or what it's about, and I can't wait to share it with my readers who I know will likely feel the same way.

#3:  Know my readers, because they are like my best friends.  Without them, I wouldn’t have anyone to share your products with.  Plus, they’re kind of amazing and totally worth getting to know.

#4:  Value my time and realize that blogging is more than a hobby.  I am passionate about what I do, so much so, that I take time and effort to make it the best it can be.  And that includes whatever I do when working with you.  Promise.

#5:  Stick around.  Relationships only getting better with time, and if things go well in the beginning, a beautiful bond has potential to grow.  There are many brands I have such a love and loyalty to because of how well we've worked together AS well as I love their products.
If you’re a brand looking to work with online influencers, learn more about BlogFrog’s Brand Solutions .
As a part of the BlogFrog Influencer Circle, I have the chance to create meaningful, authentic content for brands I love.  If you’re a blogger interested in new opportunities, join and check out some of the top brands already working with BlogFrog.
Now, I’m curious. What do you love most about blogs and blogging?
This is a sponsored conversation written by me on behalf of . The opinions and text are all mine.

© 2012 "Le Musings of Moi"
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