Book Review: The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up ~ Norm Brodsky
Posted Jul 18 2009 10:09pm
<iframe src=”http://rcm.amazon.com/e/cm?t=moviereelcom-20&o=1&p=8&l=as1& style=”width:120px;height:240px;” scrolling=”no” marginwidth=”0″ marginheight=”0″ frameborder=”0″></iframe> The authors of The Knack offer critical advice to surviving in today’s’ business market with all that has been happening, they help the reader who wants to build up their business and become successful. With more than twenty years experience, each author gives their own successful answers to us, and their advice covers such questions like:
What to do if customers stop paying on time? How to protect yourself from the inevitability of creeping expenses. How to retain customers when your competitors cut prices. Why you must never confuse good sales with good cash flow. Why the most impressive business plans are the least trustworthy. And the advice goes on. And it is sound advice. They give their own personal stories like discovering theft from a trusted employee, or rescuing their business from bankruptcy. You also get to meet some entrepreneurs that Norm has personally mentored. They give insightful and engaging stories, all the while teaching us how to reach our business goals.