Writing letters to Santa Claus is an age-old tradition for children all over the world. Once children are old enough (Kindergarten, if not sooner) to grasp the concept of Santa and his generosity, they quickly wrap their little heads around the need for detailed and well crafted letter to Saint Nicolas.
Macy’s is collecting these letters in a special Santa letterbox at all Macy’s stores. For each letter received, Macy’s will donate $1 to the well known Make-A-Wish Foundation (up to $1,000,000). The Believe Meter will measure belief, based on our collective spirit – including the amount of letters received and other current events that reflect the season’s generosity.
So gather up those letters this year, write one yourself, and drop them off at your local Macy’s and make someone else’s wish come true.