Breast is best. I am convinced of that. Breast milk is best for babies no matter how you look at it. Nutritionally, nothing can be beat what we've been created to feed our own offspring. Economically, you can't beat the price of breast milk. Convenience? No bottles, no trips to the store, and no mixing is very convenient in my opinion. Yes, I am a big supporter of breast feeding.
Recently WIC programs have revamped their food packages to encourage more moms to breastfeed their babies. They are encouraging breastfeeding by reducing the amount of formula paid for by WIC. I think encouraging moms to breast feed is a wonderful idea.
But,I also realize that not every mom is able to breastfeed exclusively or for the entire first year. Sometimes it is necessary to purchase formula. And formula is not cheap.
If you do have to purchase formula, consider the options. There is a wide range of prices and choices out there. More expensive does not mean better. According to Dr. Barbara Levine of Weill Cornell Medical College, all formulas are regulated by the FDA and nutritionally equivalent. The store brand formula is just as good as its more expensive and more advertised counterpart. Check out the link above to even get a coupon for store brand formula.
How you feed your baby is an important and personal decision. Breast milk has so many advantages, but if you need to buy formula consider the options, and save your self some money by buying the store brand.