If you want to start eating organic, I suggest you check out your local farmers market. I admit it is a little more expensive, but you are supporting local farmers. I make a day out of it. I take a picnic blanket, my book, buy some fresh produce, sit near live music, grab some tasty foods, and spend the day there. It's fun to watch all the kids running around, and I feel like I am contributing, eating healthy, and being part of my community. I go to the Lake Merritt Farmer's Market on Saturdays. Try it out!