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Kellen gets a lesson on brand names

Posted Jun 10 2009 12:19am

Last night Kellen learned a little lesson about brand names. We were getting ready to watch a movie and the kids asked for popcorn. We went out to the kitchen. I went to the cupboard and grabbed a bag of the Aldi popcorn. Kellen grabbed a bad of Trail's End popcorn. We received a large box of this as a gift and I had put it up until we finished what we already had in the cupboard.

He really wanted the Trail's End, so I let him get one out. This is what we were holding.



Kellen took the outer wrapping off the Trail's End popcorn, and I thought, "That is interesting." I took the outer wrapping off the Aldi bag. This is what we saw.















"How can this be?" says Kellen, "They are the same bag!" I explained to him that often manufacturers and processors make the same product for different companies. They just use different packaging according to what each company wants. When you pay more for the product, you are paying for the packaging and the name.

I am not sure how much the Trail's End popcorn was since we received it as a gift. I can tell you the Aldi box of six bags was $1.39. It is good popcorn, no matter how much you pay for it!

This example is a little different. In this case, because Trail's End is a fundraiser, I have no problem with it being more expensive. Just know you are paying for packaging, a name, and a good cause; not better popcorn! But what about other brands? Are they really different from the store brands or are they the same thing in a different package? Save yourself some money, buy the store brand!

If you still aren't convinced, maybe you should conduct your own blind taste test. Buy the brand and the generic. Have someone else (bet the kids would love to do this) open the container. Look at and taste both products. Are they the same? If not, which is really better? Then have the other person tell you which was the name brand and which was the store brand. I'd love to hear your results.

For more frugal tips visit Frugal Friday atBiblical Womanhood.
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