Fetzer Vineyards, Mendocino County’s largest winery, will be sold for $238 million to a Chilean wine company eager to expand its presence in the United States.
Brown-Forman Corp., a Kentucky spirits conglomerate that has owned the Hopland winery for almost two decades, announced a deal Tuesday to sell Fetzer and related brands to Viña Concha y Toro S.A.
The sale will place Fetzer in the hands of a 128-year-old company that focuses exclusively on wine
“They (Concha y Toro) know the wine industry,” industry analyst Jon Fredrikson said. “They’re trying to reach out and expand their interests in the U.S. This is their kind of brand. It’s their kind of price point.”