Mega corporations and fast food chains are now being chastised for various reasons. Now that we live in a better informed and more transparent society, where companies have websites which tell you what ingredients your choice of mass- and technologically-produced, hi-carb, hi-fat, hi-sugar food/drink contains (the donuts under discussion are all made with margarine), and we hear stories every day about the dangers of mass- and technologically-produced, hi-carb, hi-fat, hi-sugar food/drink, you'd think that people would choose a healthier product over a margarine-based donut. You'd think that they'd prefer a local snack (like dakos) instead of a donut that has travelled 300 kilometres to reach the customer. You'd think that this mass-producing food operation would be snubbed over some eaterie that produces fresh food snacks.
But that isn't happening. Despite knowing what is good for us, we want what is not so good for us, adn we are all entitled to our choice. It's kind of scary seeing how people queue up to pick up junk. But that's just the company's policy: their branches only open 2-3 hours in the evening, and no time else, fooling people into believing that the queues show how popular their product is (a very clever marketing ploy). Not only that, but these donuts are cheap, so cheap (and filling, with all those fatty sugary carbs) that conceivably, you could eat them every day, especially in a crisis. 70 cents for - how many calories? Those donuts are larger than the average-sized American-style donut I remember. Dunkin Donuts seems to average them at 300 calories each, but these ones must have at least 400-500 calories... What's more, they don't taste so bad. Why eat something good for you when you can eat cheap'n'tasty junk? More importantly, this business is doing well in the crisis. It's got a winning formula. For the long-term worrier, though, it probably doesn't intend to expand beyond the Greek border (the level of English on the website is shocking, it doesn't accept online orders and it doesn't have outlets abroad), so growth stops here, I guess.
But for now, the donuts business is a sure winner. It also gives us a taste of the future - food will be cheap, full of carbs and mass-produced. This has already happened in the world, but don't forget, I am talking about Greece; we were a bit slow to catch on. Somewhere in my reading, I recall a story about how human beings were born to evolve into carb-eaters - evolution is not about chewing your food slowly, but gulping it down quickly. And in another story, I recall reading about how the human brain is actually very lazy - if it doesn't need to work hard, it won't. It seems our apathy is just a sign of human nature...
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