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Never Enough Backers (or Cowbell!)

Posted Jul 13 2012 10:44am
So far Bia's progress has been pretty darned impressive.  With 17 hours left they have just a smidge of $82k to raise to make this a real deal!  Swim Bike Mom backed this product to the point of doing a 5K match to backers!

Why am I backing Bia ?   The reason I back it is because it's technology and technology doesn't move forward without a little nudge.  I think the features of this watch are up and coming and will be the standard down the road, but until the technology is out there, used tried and true, progress can't happen.  It's how progress works -- products are developed the competition starts, and from there may the best product win!

What I love about Kickstarter projects is that you can be a part of that journey.  Even for  just $1!  Every dollar counts in these last 17 hours, but bump it up to $20 and you'll get a free, additional band with your Bia watch (should you order it).  Go $40 and they send you a super cute Bia tech running shirt now and a free band if you order a Bia sports watch.  There incentives increase the higher you the amount, you get the picture.  If you've already backed them, but you can't resist being officially titled a "True Multisport Bad Ass", then go "manage" your amount and increase your contribution!  Remember, untless they reach the $400,000.00 mark in the next 17 hours, not a penny is charged to your electronic payment. Even a penny short, and the project is done.

Friends, we are in the Ironman stretch; 17 hours to finish and reach the $400k mark.  We need more Backers... and we always need more cowbell!  :)

From a previous post: 
Cheryl and Sylvia, of BIA Sport are trying to achieve one of their goals. They have developed a women's specific GPS Trainer/HR Monitor that they would like to bring to a reality. Here's a video

First, let me preface this by saying I have no partnership with BIA, of any kind. In fact, to Cheryl and Sylvia (the founders) don't even "virtually" know me!* I simply think they have a great idea in their product and after reading what I consider trusted reviews on Swim Bike Mom and the "King of All Reviewers" DC Rainmaker , I had to back it myself.  Cheryl and Sylvia have turned to Kickstarter to raise initial funds of $400,000 since coming upon challenges garnering support for the idea.  As Cheryl says, it is kind of hard to find female "angel" investor who is also marathon runner!  It's a lofty goal, but they're pulling out all the stops to make this watch a reality in the retail market. Here is a great interview with Cheryl, explaining all that they've done and come up against through their journey. It's not for not trying, that's for sure.  I love the spirit and passion!


What I love most about this product is that it targets athletes just like me. MOP'ers (Middle of the Packers) who race because they absolutely can't think of anywhere else they'd rather be, at 5:15am on a Saturday or Sunday morning, but in transition setting up for a race.

We are the athletes who try to be just a little better than we were the day before.  Sharing our stories, triumphs and tribulations are exactly what keeps us going.  Having the data helps us see the improvements, even if we're not exactly crossing the Finish first or placing in our age groups. Products that deliver performance AND are easy to use, are invaluable!

Having a community of other women athletes where we share motivation is really how lifestyles change for the better... for the long-term.We're in such a fast-paced culture now that we seemingly need to have a reason to do what is right for our bodies -- I believe the product, in conjunction with the community could be life-changing for some, but will definitely impact many.

With that said, the product is pretty darned.... well, pretty!



From what I've read, it's doesn't just feel great to wear, but it's also simple to use and has some great features.  It's got one  button instead of 7 -- they compare it to iPod functionality.  You can synch Wifi to an online training log.  And I love that it is ANT+, and therefore compatible with many different devices used in training -- like maybe the power meter I will have one day in the future! They say it quickly connects to satellite -- which I would totally appreciate, since I've lost count of how many times I've stood in my driveway on a cloudy day waiting for a connection.  Or how many times I've fudged the buttons during a race and wound up with no data or guidance.    (Okay, I admit, some of that is just plain ol' user error!)

Honestly, when I first read about it I thought, "Too good to be true."  I thought it couldn't possibly be a robust product, and that in the end would not hold up to the Garmin.  A few weeks later I checked out their profile and the one of the first things I read catches my eye. "This is not a shrink it and pink it product."  Their product team brings experience from Apple, Nike, Jawbone, and Zoot! Even if you're just the least bit intrigued, check out their Kickstarter profile for more information, pictures and details functionality.

Please consider tossing a few bucks their way so they can fund their initial investment.  They even have some thoughtful awards for different levels of donations. What would it take really?  Wearing the only slightly leaky goggles for another month?  Maybe drop a month's worth of expensive lattes (and maybe some weight too!)?  And do we really need another pair of blingy flip-flops?  Yes, Yes.  I know they're cute, but Sylvia and Cheryl are "this close."

If you were "this close" to your idea becoming reality, wouldn't you want support too?

Make your donation here, at their Kickstarter Profile:  http://tinyurl.com/cwpaoag
By the way "Bia" is Goddess of Force and Power... younger sister of Nike. True story.

*Okay, they know me "virtually" now. :)
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