These pictures are amazing! The swimmer's picture is my favorite, though I do appreciate them all.
From Mail Online Naked ambition: Britain's Olympians strip down as they prepare to make history in Beijing By Arthur Martin
"The images will be used as part of an advertising campaign for Powerade, the official sports drink of the Beijing Games."
"'Nadav [the photographer] made us all feel really comfortable, and we had a lot of fun. The Inner Gear for an athlete - how we train, what we eat, drink and when we sleep - is as important as what we wear, and it's great that a campaign like this brings it to life.'"
"Cathryn Sleight, marketing director for Coca-Cola Great Britain which produces Powerade, added: 'Everyone is used to seeing athletes in competition or winning, but we wanted to give people the chance to see the real make-up of an athlete and their muscle and power, celebrating the body and spirit and the hard work that goes into training for all athletes whatever your level.'"
Easy rider: Rower-turned-cyclist hRebecca Romero shows off her enviable physique on her bike
The naked truth: Triple jumper Phillips Idowu shows off his toned body in all its glory
Making waves: Swimmer Gregor Tait goes for a skinny dip