I was so excited when I started reading about a new fitness magazine for kids.
The article I found described how a Miami mother of four went looking for a magazine that would encourage her kids to live healthy, smart lives — but couldn’t find one.
So, she did a very gutsy thing: she started one and it now — two years later — has a circulation of 25,000.
The magazine is meant for kids. Although it always has a professional athlete on the cover (to attract readership), inside it provides fitness alternatives for all kids no matter what their athletic ability.
Sounds pretty good doesn’t it? I thought so, but then I read the magazine’s motto:
“Fighting Childhood Obesity One Kid at a Time”
Wait a minute! Physical activity is supposed to be fun and enjoyable isn’t it? — NOT as a treatment for gaining weight.
It seems to me that the goal of fitness-related activities during childhood is to discover those activities you love and in which you can participate for the rest of your life.
Instead, if we turn exercise into a weight-loss effort, doesn’t that take some (or all) the fun away?
What’s worse is there’s no evidence exercise has any impact on weight. Logically you think it would — but, according to almost all the scientific evidence, it doesn’t.
Why can’t we let exercise be just about fitness? Fitness is a wonderful thing and has incredible health benefits — but weight loss just isn’t one of them.
Allen Oelschlaeger Author ofThe Straight Scoop About Childhood Obesity