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by Erica Kenney Leafing through ...

Posted Sep 14 2008 1:16pm

by Erica Kenney

Leafing through the Sunday paper last weekend, I saw a piece in the New York Times about the tactics that Whole Foods is using to convince consumers that it is, in fact, possible to shop economically at a market that is so synonymous with high prices that its nickname is "Whole Paycheck." The piece described how an employee at one Whole Foods location was leading tours for shoppers to show them what can be bought at the store to fit within a reasonable budget. As the article described this employee promoting frozen fish, beans, and tofu, I thought, "Good for him!"....and then got to the end of the piece, where one of the shoppers on the tour said that the tour was not so relevant for her because "[i]t was only cheap if you were a vegetarian and willing to eat beans and tofu."

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