Recently, I purchased a new computer to aid my return to long nights in the library as an incoming social psychology graduate student. As part of a promotion targeting students, my new Mac laptop came with a free iPod Nano. I’ve noticed ads touting Nike+, the recent collaboration of Nike and Apple. This technology allows users to track their runs and synch up to recorded workouts and guided feedback. Eager to give it a try, I purchased the sports kit and the compatible sneakers (I needed a new pair anyway) and set out on my first run.