"Fly for MS" wants to Raise Global Awareness of Multiple Sclerosis
Posted Aug 01 2010 12:00am
Fly for MS is an unprecedented endeavor meant to raise global awareness for Multiple Sclerosis. In mid-August 2010 our team will embark in New York aboard a small plane for a 20,000 mile (32,000 km) trans-Atlantic, trans-European journey with stops in 30 countries over six weeks. During the voyage we will fly needy sufferers for treatment to distant MS hospitals, share the joy of flying with other people with MS, and fly MS specialists to financially-strapped MS hospitals.
The distance we will cover is almost enough to circle the globe, making the trip one of endurance for both man and machine. Fewer than 300 people have ever flown a small plane for such a distance on a single journey, versus 4,100 successful climbs on Mt. Everest.
We will use the attention drawn by the boldness and record-making magnitude of our undertaking, which fascinates and fuels the imagination of people not previously familiar with MS, to inform them about the disease and the lives of those touched by it, their hopes and despairs, their challenges and unbelievable strength. Our target audience is the biggest ever for a single event: the 30 countries we will visit have a combined population of 1.2 billion and account for 1.4 million people with MS, 70% of the total worldwide.
Besides raising awareness, we will impact directly the lives of over 100 people with MS, and through them give hope and inspiration to most of those touched by MS. Additionally, in each country we will deliver a message with the key issues affecting the local MS community along with concrete suggestions for addressing them.
Our broader goal
Finally, the entrepreneurial, spontaneous nature of our effort, conceived and implemented by a small multinational team, not by a large company of organization, should inspire others like us, showing them that they too can make a difference!