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Fab Farm

Posted Nov 03 2008 8:47pm


Since last fall, I have had so much on my plate, I haven't had much time for my design company, Fab Farm, nor the other passion of mine, my whole BwhoUR program. Maybe a little refresher course on the two would be informative for you, the reader and for me, the multi-tasker!

As you well know, I am married to a rancher. I don't know how I got to this place in my life other than to truly admit that love is blind. Before getting married, Hubby tried to drill it in my head about how my life was about to change and would ask me if I was really ready for it, always saying "love isn't enough, you have to really want this drastic life change". Sounded like a challenge to me and I never back away from challenges.

Come to find out, love IS enough. In fact, love is everything.

So my city life got shelved for life in the country, surrounded by 4-legged animals that attract flies and make pies (not the edible kind!) and I had a nervous breakdown. No, seriously. I came totally unglued. WHAT ON EARTH HAD I DONE!?

After several years of really not feeling like I fit in to this world of horses, cows, nature and all things ranching, I found a way to contribute. No, I would never be knee-deep in horse manure, picking stalls and saddling horses like my husband kind of expected, but I'd merge my education and interests with the life I had come to lead and form a bridge. Fab Farm Design was born.

Fab Farm bridged 'fabulous' and 'farm' together, metaphorically bridging me closer to this foreign world that I found myself. The years of aspiring to be a fashion designer had taken a massive detour when I met and fell in love with the Venezuelan cowboy, and now, early in my thirties with a child, it was too late to move back to NYC and finish the fashion track I had started a decade earlier. I had to made do with what I've got... and there IS a fashion among western wear. Its pretty cool in fact, and I jumped on the bandwagon.

Making my own contribution, I started with t-shirts. In recent years it has been an absolute craze to slap slogans, advertising, artwork, whatever on the front of a shirt and sell it. I loved the idea. I began to play with my own photographs of my cows, adding embellishment and text until I came up with a design I liked.
"Cowgirls with Bling" was my first design and is still the most popular, though "Bullheaded" is now running a close second.

I designed and uploaded my first website all by myself to reach Fab Farm customers worldwide. Go to: www.fabfarmdesign.com and surf around!

Fab Farm is extremely fulfilling for me because I do absolutely everything myself. I am a One Woman Show. I design all the shirts, I print them myself, I market them and package them, everything even the building of the website! However, that has also come back to be somewhat of a problem because there just isnt' enough of 'Me' to go around. Since before Christmas 2007, I have not done one thing to promote Fab Farm, sell Fab Farm shirts, or design anything new. However, this hiatus from all things Fab Farm has been interesting because I have seen how the brand can sustain itself.

Each day I open my email and I get shirt orders through the website, questions about wholesale orders, emails from clients-turned-friends. Its really something fabulous (okay, enough 'fab' overkill, sorry). I visit local merchants who carry my shirts and they are still selling with as much gusto as ever! In fact, one lady was so excited about her Bullheaded shirt, she asked to use the store's restroom so she could change clothes and wear it home! Wow!

Next up, I'm going to tell you all about BwhoUR and why this blog's URL is beewhour- stay tuned!
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