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Want To Succeed? Don't See Red

Posted Jan 07 2009 6:52pm

Research has long confirmed that different colors stimulate emotional and physical reactions in people.

Color can impact our mood, our appetite, and our energy level. Color can sway thinking, change actions and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite.

So, there is NO doubt that color has a significant effect on us.

Red, the most emotionally intense color, stimulates a faster heartbeat and breathing - as well as symbolizes life, love, luck, strength and vitality.

But did you know that the color red can keep you from achieving?

Though red can be a vibrant, sizzling and eye-catching color, it appears that it can throw you off as you take a test or perform a task.

Red usually implies danger, commands us to stop, and is associated with imperfection and failing. Remember those red pencil marks on your assignments and test?

Well, researchers at the University of Rochester and the University of Munich found if test takers were shown red or even a hint of the color, their performances plummeted.

So, pass along this advice to others:


Green is the color that elicits relaxation.

And hey, it's almost St. Patrick's Day. What a timely post!


Elliot, A.J.; Maier, M.A.; Moller, A.C.; Friedman, R. & Meinhardt, J. (2007) The Effect of Red on Performance Attainment. Journal of Experimental Psychology, Vol 136(1): 154-168.
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