A GoodTherapy.org News Headline
Environmentally-friendly products are often associated with more positive feelings and experiences, and many studies have been developed to investigate the effects that exposure to green products can have on feelings of altruism and compassion. At the University of Toronto’s Rotman School of Management, a study has been carried out which suggests that those who follow through and buy green products, however, may exhibit less positive behavior after their purchases. The unexpected possible link between buying green items and acting less altruistic, even resorting to lying and cheating behaviors, may suggest a sense of moral license or compensation in green consumers, though the researchers note that further study is needed to examine whether such behaviors are conscious.
© Copyright 2009 by http://www.GoodTherapy.org - All Rights Reserved.
A GoodTherapy.org News Headline
Environmentally-friendly products are often associated with more positive feelings and experiences, and many studies have been developed to investigate the effects that exposure to green products can have on feelings of altruism and compassion. At the University of Toronto’s Rotman School of Management, a study has been carried out which suggests that those who follow through and buy green products, however, may exhibit less positive behavior after their purchases. The unexpected possible link between buying green items and acting less altruistic, even resorting to lying and cheating behaviors, may suggest a sense of moral license or compensation in green consumers, though the researchers note that further study is needed to examine whether such behaviors are conscious.
© Copyright 2009 by http://www.GoodTherapy.org - All Rights Reserved.