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Punny or Offensive?: Synonyms

Posted Oct 24 2008 12:38pm

Black_Molly.jpg

Sometimes a newspaper editor is forced to make puns in the service of a headline. So let's say you had a blog that was about home aquarium fish. An article about you could be called: Blogging Molly. Like for molly fish. Like making a pun on Flogging Molly, the band. Oy, that sounded lots better in my head than it reads. I swear I'm good at this.

But others are much better. A colleague of mine once wrote a good one for an article about chicken sales. Title? "Poultry in Motion." Another time she headlined an article about the decline of an old hotel here, the Warwick. Title? "Alas, Poor Warwick." She was a genius at headlines. She's now teaching journalism.

When it comes to mental health, there are some truly terrible puns. A Trenton newspaper got into hot water a few years back when there was a fire at a psychiatric hospital. Their headline? "Roasted Nuts." That egregious example aside, there are times when I want to write a headline about a mental health article, but I just don't know how far I can go. Below is a list of words and I'd like to know which ones are inherently offensive to you.

-Madness
-Insanity
-Crazy
-Lunacy
-Madhouse
-Bedlam

Do any of these words offend you so much that they can't be used in any context, especially a punny headline? I'd like to know.

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